Contact Farming

The meticulous process of Contact Farming involved hand-holding the farmer every step of the way. Be it distributing high quality seeds, transmitting optimum sowing and transplanting techniques as well as timing, to assisting in sourcing good quality inputs. Our commitment does not end there. We take it one step forward by holding seminars on pre and post harvest management and imparting our understanding on grain development cycle. The end result is not only the trust and bond with our committed farmers but crystal-pure quality with exceptional attributes. In return our farming members are rewarded with a premium price and guaranteed minimum returns.

This program has been our effort to sustain a mutually rewarding public-private partnership and the result has been record growth in the program year on year basis. Looking to the success of the program we plan to increase our land under Contact Farming from 1,60,000 acres to 2,50,000 acres. Having built a relationship of trust over the years, we are today associated with 70,000 farmer families and 65 dedicated farm extension workers.