While organic SEO does its work in the background and matures over time, it is pay per click or PPC ads that get you immediate results through targeted keyword marketing in the appropriate search engines. Netcomm Labs has the expertise and resources to initiate the most fruitful, best value for money PPC campaigns for you, so that you get the most for the least. There is a school of thought that believes PPCs are a waste of money. However, the fact is that PPC is what gets you off to a flying start and results in immediate quality leads. People are already searching the web for products and services and if they see your PPC ad on the first or second page of search engine results, they are likely to click through and visit your website. You can then easily establish relationships and convert leads to clients. It would take six months to a year for organic SEO to get you leads in quantity but PPC does that in a day. If you have recently launched a website or a business, PPC is one of the best way to get global inquires from targeted potential customers. PPC, as done by Netcomm Labs, is structured, a carefully thought out and meticulously planned agile implementation supported by research, analytics and data as well as reporting to clients.

How we work or the strategy

  • Discuss with clients, understand immediate and long term objectives; analyze markets, competition; similar websites offering similar products and services; customer preferences in key geographic locations where ads will be targeted; choose the most relevant PPC platform; discuss and finalize time frames and budgets.
  • Even before we plan a campaign we conduct a thorough research into keywords in use and come up with the best average cost per click for each keyword;
  • Plan a campaign or campaigns creating the most effective ad copy that motivates and engages viewers to click through;
  • Optimize bidding and budgets
  • Finalize time for display, geographic regions, placements and other specifics.
  • Simultaneously create optimized landing page for your website
  • Monitor campaign once it starts and keep analyzing data constantly to monitor ROI and give reports to customers about achieved results. We take care to avoid fraudulent clicks and filter out irrelevant clicks
  • Campaigns make use of the most appropriate keywords as also unique keywords. In addition we factor in ad extensions and PPC optimization

The results are that your website starts receiving qualified leads you can easily convert to customers from day one. It is never too soon or too late to implement PPC campaigns; you only need the right, experienced and expert PPC services that we happily provide, keeping your interests and your success in focus.
PPC is a niche segment of our overall SEO/SMO campaigns and we bring the same expertise, wealth of knowledge and refinement of skills to PPC as we do to our other promotional activities. We are flexible and adaptable in our approach and customize each aspect of the campaign. Whether it is Google adwords or Yahoo or MSN pay per click programmes, we promise the best outcomes and stand solidly behind our work.